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October 20, 2016 – Global Smartphone brand Honor announced today its collaboration with Marvel Studios on its highly anticipated movie, “Doctor Strange”, in which Honor’s cutting-edge phone will be featured. The partnership will extend beyond the appearance of the Honor's device in the movie to include a series of co-promotional online and offline campaigns.
The tie-up with Marvel is the latest in a string of creative and dynamic marketing initiatives led by Honor specifically tailored for millennials. Honor follows a resolutely different approach by pursuing opportunities to connect with millennials through a wide array of partnerships that span the worlds of music, cinema, gaming and extreme sports. The shared focus on global users and customers’ emotional attachment that both brands enjoy make the partnership a natural fit.
“We really want to bring our brand to life in ways that appeal to millennials. We are excited to partner with a global brand such as Marvel, which will inspire viewers the world over, in much the same way that Honor aims to empower and inspire its customers,” said Steven Wang, Chief Marketing Officer of Honor.
“Marvel is excited about the partnership with Honor,” said Mindy Hamilton, Marvel’s Senior VP of Global Partnerships. “Millennials are obviously a key demographic group for us, and partnering with Honor allows us to stay at the forefront of technology and to experiment with avenues through which we can reach out to them."
Marvel Studios' "Doctor Strange", starring Benedict Cumberbatch, tells the story of world famous neurosurgeon Dr. Stephen Strange who, in his quest for healing after a horrific car accident, finds powerful magic in a mysterious place.
“Doctor Strange” emerged as a natural candidate for a partnership with Honor. The values the title character exhibits – resolve, courage to chart his own course – and the particular relationship he enjoys with technology make him a fitting ambassador for Honor, which strives to empower the digital natives through technology. Marvel’s rich ecosystem of colorful, tech-savvy and inspirational characters proved the perfect backdrop to showcase Honor's technology, which inspires users the world over to dream big, stay young at heart, and be brave – as encapsulated by its “For the Brave” tagline.
Honor 8, its latest flagship phone, crystallizes this very vision. With its advanced dual-lens camera system, fingerprint sensor with a programmable Smart Key, and premium, light-reflecting layered glass design, the smartphone extends the realm of possibilities for consumers. Honor 8 is available in Sapphire Blue, Pearl White, and Midnight Black.
Doctor Strange will screen in the UK on October 25, and in the US on November 4. Honor will also be actively promoting this partnership in countries including Russia, the US, Germany, the UK, France, Italy, Spain, Finland, Poland, Czech, Sweden, Serbia, Malaysia, the United Aram Emirates, Kuwait and the Kingdom of Saudi Arabia.
Supported by Honor, a red carpet premiere with representatives from Honor and stars from Marvel Studios’ “Doctor Strange” takes place on October 20, followed by the Science of the Marvel Cinematic Universe event on October 27 to celebrate the science and technology behind the Marvel Cinematic Universe. A branded theme for Honor 8 smartphone will also be launched globally. For more information, please visit www.hihonor.com/global/events/doctorstrange.
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Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2016 MARVEL
About Marvel’s “Doctor Strange”
From Marvel Studios comes “Doctor Strange,” the story of world-famous neurosurgeon Dr. Stephen Strange whose life changes forever after a horrific car accident robs him of the use of his hands. When traditional medicine fails him, he is forced to look for healing, and hope, in an unlikely place—a mysterious enclave known as Kamar-Taj. He quickly learns that this is not just a center for healing but also the front line of a battle against unseen dark forces bent on destroying our reality. Before long Strange—armed with newly acquired magical powers—is forced to choose whether to return to his life of fortune and status or leave it all behind to defend the world as the most powerful sorcerer in existence.
“Doctor Strange” stars Benedict Cumberbatch, Chiwetel Ejiofor, Rachel McAdams, Benedict Wong, Michael Stuhlbarg, Benjamin Bratt and Scott Adkins, with Mads Mikkelsen and Tilda Swinton. Scott Derrickson is directing with Kevin Feige producing. Louis D’Esposito, Victoria Alonso, Stephen Broussard, Charles Newirth and Stan Lee serve as executive producers. Jon Spaihts and Scott Derrickson & C. Robert Cargill wrote the screenplay. Join Strange on his dangerous, mystifying and totally mind-bending journey when Marvel Studios’ “Doctor Strange” opens in U.S. theaters on November 4, 2016.
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