ABOUT HONOR
Our purpose is to provide an unforgettable experience in every scenario in the lives of our users. We do that by being obsessed with design and creativity, by being unique and compassionate, and by creating the kind of groundbreaking culture and TechChic lifestyles for those who are connected, innovative, and open-minded.
Founded in 2013, HONOR is part of the Huawei Consumer Business Group’s dual-brand strategy, taking advantage of Huawei’s accumulated expertise in ICT fields and creates trendsetting smartphones for young people around the world. By adopting an Internet-based, asset-light business model, revenue has soared to over 10 billion USD in the last five years. As a result, HONOR is now the largest smartphone e-brand in China.
[{"year":"2019","list":[{"year":"2019","month":"Jan","monthNum":7,"title":"HONOR View20 Launched","descTitle":"","descList":"<p>HONOR View20 launches alongside a fresh brand campaign designed to improve brand awareness and perception.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-view20-large02.png","mbImg":"/content/dam/honor/global/timeline/honorview20-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"January"},{"year":"2019","month":"Apr","monthNum":1,"title":"HONOR 20 and HONOR 20 PRO Announced","descTitle":"","descList":"<p>HONOR announces HONOR 20 and HONOR 20 PRO smartphones as the HONOR 20 Series.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor20-large-1.png","mbImg":"/content/dam/honor/global/timeline/honor-20-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"April"},{"year":"2019","month":"May","monthNum":6,"title":"HONOR 20 Series Launched","descTitle":"","descList":"<p>HONOR 20 Series launches in Battersea Park, London, offering users a premium smartphone, pro-grade camera experience packed with features.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor20-large-2.png","mbImg":"/content/dam/honor/global/timeline/honor-20-small-0816.png","newsLink":".html","button":"","hidebutton":"","dateText":"May"},{"year":"2019","month":"Oct","monthNum":1,"title":"HONOR 9X Launched","descTitle":"","descList":"<p>The HONOR 9X launched, offering a pop-up selfie camera that eliminates the need for a display notch.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/common/timeline/honor-9x-large.jpg","mbImg":"/content/dam/honor/common/timeline/honor-9x-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"October"}]},{"year":"2018","list":[{"year":"2018","month":"Jan","monthNum":1,"title":"HONOR View10 Stuns at CES 2018","descTitle":"","descList":"<p>Now a leading smartphone e-brand, HONOR View10 wins a series of awards at CES 2018 gaining industry-wide recognition.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honorview10-large02.png","mbImg":"/content/dam/honor/global/timeline/honorview10-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"January"},{"year":"2018","month":"Mar","monthNum":5,"title":"HONOR Reaches Top 5 Global Smartphone E-Brand","descTitle":"","descList":"<p>With 100% growth in overseas markets, HONOR is now established as a Top 5 smartphone e-brand worldwide.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"March"},{"year":"2018","month":"Apr","monthNum":2,"title":"HONOR 10 Launched","descTitle":"","descList":"<p>HONOR 10, an AI color-shifting smartphone launched in Shanghai and London.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor10-large01.png","mbImg":"/content/dam/honor/global/timeline/honor-10-small-0816.png","newsLink":".html","button":"","hidebutton":"","dateText":"April"},{"year":"2018","month":"Jun","monthNum":5,"title":"HONOR Play Unveiled","descTitle":"","descList":"<p>HONOR Play unveiled in Beijing, with innovative GPU Turbo tech and 4D gaming experience.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-play-large01.png","mbImg":"/content/dam/honor/global/timeline/honor-play-small-0816.png","newsLink":".html","button":"","hidebutton":"","dateText":"June"},{"year":"2018","month":"Aug","monthNum":6,"title":"HONOR 10 Named EISA Lifestyle Smartphone 2018-19","descTitle":"","descList":"<p>HONOR 10 is named EISA Lifestyle Smartphone 2018–2019 — “a perfect fit for even the most demanding younger user.”</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor10-large02.png","mbImg":"/content/dam/honor/global/timeline/honor10-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"August"},{"year":"2018","month":"Sep","monthNum":27,"title":"HONOR Play Named “Best of IFA 2018”","descTitle":"","descList":"<p>HONOR Play is named “Best of IFA 2018” by Top Tier Global Media, praising the device for its GPU Turbo and smart gaming features.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-play-large02.png","mbImg":"/content/dam/honor/global/timeline/honor-play-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"September"},{"year":"2018","month":"Dec","monthNum":3,"title":"HONOR View20 Announced ","descTitle":"","descList":"<p>HONOR View20 announced with three "world-first" technologies — a 48-megapixel rear camera, HONOR's FullView Display, and Link Turbo. HONOR 10 Lite launched with a 24MP AI front camera, offering users the perfect selfie.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-view20-large01-new.jpg","mbImg":"/content/dam/honor/global/timeline/honorview20-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"December"}]},{"year":"2017","list":[{"year":"2017","month":"Jan","monthNum":2,"title":"HONOR 6X Steals Show at CES 2017","descTitle":"","descList":"<p>HONOR 6X steals the show at International CES 2017 with uncompromising performance, receiving ten media awards.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor6x-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"January"},{"year":"2017","month":"Jul","monthNum":3,"title":"HONOR 9 Global Shipments Hit One Million Mark","descTitle":"","descList":"<p>HONOR 9 global shipments surpass one million, propelling HONOR to new heights. </p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor9-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"July"},{"year":"2017","month":"Nov","monthNum":6,"title":"HONOR View10 Launched","descTitle":"","descList":"<p>HONOR View10 is launched, becoming the latest example of the brand spearheading the AI revolution in smartphones. </p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honorview10-large01.png","mbImg":"/content/dam/honor/global/timeline/honorview10-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"November"},{"year":"2017","month":"Dec","monthNum":5,"title":"Largest China Market Share","descTitle":"","descList":"<p>HONOR launches more revolutionary AI smartphone technology, gaining the largest market share among China's smartphone e-brands.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"December"}]},{"year":"2016","list":[{"year":"2016","month":"Aug","monthNum":2,"title":"Global Expansion Continues","descTitle":"","descList":"<p>HONOR becoming recognized as an upcoming global brand in 74 countries and regions with 60 billion USD in revenue.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"August"},{"year":"2016","month":"Sep","monthNum":5,"title":"HONOR 8 Sets Guinness World Record","descTitle":"","descList":"<p>HONOR 8 smartphone sets a Guinness World Record for highest-altitude Livestream near Kiruna, Sweden with the balloon reaching 60,436 feet — about 11 miles — before bursting. </p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor8-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"September"},{"year":"2016","month":"Nov","monthNum":7,"title":"HONOR 6X Sets New Standard for Budget Phones","descTitle":"","descList":"<p>HONOR 6X becomes the best-selling Android and budget phone across all online platforms with 91% brand satisfaction.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor6x-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"November"},{"year":"2016","month":"Dec","monthNum":5,"title":"HONOR Magic Released","descTitle":"","descList":"<p>HONOR Magic is released, becoming the world's first smartphone with AI capabilities.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"December"}]},{"year":"2015","list":[{"year":"2015","month":"Apr","monthNum":6,"title":"HONOR 4C Launched","descTitle":"","descList":"<p>HONOR 4C is launched, becoming the most popular budget phone, selling 6000 units in three minutes.</p>\r\n<p>The company adopts a pragmatic approach to its global expansion, despite increasing sales and global awareness. </p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor4c-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"April"}]},{"year":"2014","list":[{"year":"2014","month":"Jun","monthNum":2,"title":"HONOR 6 Released","descTitle":"","descList":"<p>HONOR announce slogan For The Brave and release HONOR 6, the world's fastest 4G smartphone.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor6-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"June"},{"year":"2014","month":"Dec","monthNum":1,"title":"HONOR 6 Plus Released","descTitle":"","descList":"<p>HONOR celebrates its first anniversary with the release of HONOR 6 Plus, an industry-first smartphone with a bionic parallel dual-lens camera. <br />\r\n<br />\r\nThe company begins its international expansion with sales revenue increasing from 100 million to 2 billion USD, 20 million unit shipments, products and services available in 57 countries and markets, and over 7 million fans worldwide. </p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor6plus-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"December"}]},{"year":"2013","list":[{"year":"2013","month":"Dec","monthNum":2,"title":"Founding and Incorporation","descTitle":"","descList":"<p>HONOR is founded, marking the start of the brand's independent operations.</p>\r\n","historyPicUrl":"","pcImg":"/content/dam/honor/global/timeline/honor-large.png","mbImg":"/content/dam/honor/global/timeline/honor-small.png","newsLink":".html","button":"","hidebutton":"","dateText":"December"}]}]
See the Timeline
PURPOSE
Inventing an intelligent new world for the young,* busy, and connected.
*Young at heart
Every groundbreaking leap starts with a new vision, and our new VISION is our new MISSION. We're inventing an intelligent new world for a Gen Z audience that is connected, innovative, and open-minded. Along with smartphones, tablets, and wearable technology, we're developing a smart ecosystem for homes with gaming PCs, home entertainment systems, and IoT.
CULTURE
We appreciate unique attitudes
As a young and disruptive tech brand, HONOR pioneers the chic lifestyles of a tech-native generation who want to be themselves.
We call the colorful synergy of technology and lifestyle "TechChic" as it represents the pure distillation of the HONOR way of life. As our brand name evolves from noun to verb, we now define our central message as the ability to #HonorTechChic.
VALUES
Our values are our slogan, HONOR MY WORLD. As a brand, we want all young people to seize the day and take action with the phrase "HONOR My World."
HONOR - HONOR is about taking action and living with a sense of respect for what you believe is right. It is showing great respect for yourself, other people, and the rules you live by. For us, it means the support and encouragement of young people to enjoy the process of action instead of just focusing on the end result.
MY - The word "My" reflects individuality; it focuses on the individual, honors the individual, and expresses the value of the individual while respecting diversity.
WORLD - "World" is a big word. It means everything from the world we live in, to a more shared worldview. It can be as small as a single smart living space or as large as a global information technology-driven network platform.
But it also refers to the spirit and essence of Gen Z, the world's first truly global generation - connected, innovative and open-minded. And however you choose to address these youngsters, they're already beginning to make their voices and consumer tastes known from continent to continent.
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