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[Düsseldorf Germany, April 5, 2017] – HONOR today introduced its smartest device to date, the HONOR 8 Pro. Delivering maximum performance in a minimalist package, the stunning new flagship device sets the standard in every way – with cutting-edge processing power, long lasting battery life, 5.7-inch Quad HD display and a dual-lens camera all packed into an impossibly thin 6.97mm body.
"With the HONOR 8 Pro, we set out to push the boundaries on all fronts," said George Zhao, President of HONOR. "The HONOR 8 Pro is the best performing HONOR smartphone to date, redefining large-screen smartphones by wrapping its outstanding features in an ultra-thin minimalist design. All of that comes at a market-leading price-performance ratio, with HONOR 8 Pro debuting in the €500+ price range."
Geared for Speed
The HONOR 8 Pro has been engineered from the ground up to meet the performance needs of today's power users and gamers, with industry-leading hardware and software that delivers extreme speed:
The Kirin 960 chipset features eight processor cores – four high-performance Cortex A73 cores clocked to 2.4GHz and four low-power Cortex A53 cores clocked to 1.8Ghz – that improve single-core and multi-core performance by 10% and 18%respectively.The Mali-G71 includes support for the cutting-edge Vulkan graphics and compute API (application programming interface) and boosts graphic performance up to 400%1.
HONOR 8 Pro will run the most demanding games at high frame rates with minimum lag and dropped frames, even in 3D. The new EMUI 5.1 system leverages machine learning to learn from your behavior and habits to minimize lag and ensure applications and files load smoothly. For example, if you tend to open an app at a certain time of the day, the HONOR 8 Pro will be able to anticipate your needs and pre-load the application.
HONOR 8 Pro's ultra-thin 6.97mm metal body is a compact cluster of over 1,000 components, a perfect blend of functionality and aesthetics. Its exquisite silhouette is uninterrupted, with all parts, including the dual-lens camera, sitting flush with the body. Whether in navy blue, midnight black or platinum gold, never has a 5.7-inch screen smartphone looked so sleek and stylish.
See It All in a New Light – and New Dimension
Multimedia and games shine on the HONOR 8 Pro, thanks to its Quad HD display boasting the highest levels of color accuracy and detail – with performance nearing the Hollywood cinema standard. The display features a high resolution of 515ppi, 16700K colors and 94.5% coverage of the NTSC color gamut. Professional calibration brings the best out of the display, with color enhancement technology, sharpness enhancement in the display engine and a 2D image detail enhancer.
HONOR 8 Pro also comes VR-ready, with a bundled cardboard viewer and pre-installed Jaunt VR app containing a wealth of video content. Users will also be able to dive into the exhilarating world of Galaxy on Fire 3, the first 3D game running on the Vulkan interface.
The HONOR 8 Pro's combination of cutting-edge hardware and software culminates in its 12-megapixel dual-lens camera. The two lenses work in tandem to always deliver the perfect shot: the monochrome lens captures a black-and-white image with incredible depth of detail while the RGB lens ensure faithful and vivid color reproduction – and sophisticated software brings the best of two worlds together. The camera's wide aperture range (f/0.95–f/16) delivers DSLR-like depth of field effects for both photo and video shooting.
The device also supports shooting of 4K videos, encoded in the efficient H.265 codec, which produces files twice as small as its predecessor.
|Markets||Recommended Retail Price of 6GB variant||Date available||Channels|
|Europe (UK, France, Germany, Italy, Spain, Switzerland)||
April 5 (For Pre-order)
Users could pre-order to get a gift set for free (a 128GB SD card + an HONOR Tripod selfie stick; or an HONOR battery pack + an HONOR tripod selfie stick. Offer subjected to availability).