[Guangzhou, China, July 26, 2019] HONOR, a leading smartphone brand under HUAWEI Consumer Business Group announced “HONOR Vision” which introduces the “Honghu 818” intelligent chipset and smart pop-up camera for large screens. The announcement was made today at the Global Mobile Internet Conference (GMIC) in Guangzhou, where Mr. George Zhao, President of HONOR delivered a keynote speech, titled “Only the toughest stands in the strongest storm”. Alongside the launch of the two new technologies was the announcement of HONOR’s new “Sharp Tech” concept, which aims to embrace and explore to the fullest the latest cutting-edge technologies.
Mr. George Zhao delivering a keynote speech at GMIC 2019
“5G commercialization in China began in 2019, which is also a turning point for the smart device industry. We believe 5G is key to this new era of digitalization, enabling a world where the Internet of Things is made possible. In line with our mission of creating an intelligent new world that belongs to young people, HONOR unveils the concept of ‘Sharp Tech’ to encourage and enable technology innovation,” said Mr. George Zhao, President of HONOR.
“Sharp Tech” – HONOR’s Brand-new Concept in Technology Innovation
HONOR is dedicated to becoming a tech brand loved by global youth. “Sharp” represents the spirit of exploration among young people, while the concept of “Sharp Tech” highlights HONOR’s desire to explore the joy of technology innovation.
During the keynote, Mr. Zhao defined the elements of “Sharp Tech” as:
• Being at the forefront of the development of the industry with the independent innovation of core technology.
• Meeting the high-quality demands of young consumers worldwide.
• Reflecting the brave attitude of young people by continually challenging and exploring.
• Representing the spirit of a decentralised internet through openness, collaboration and co-creation.
“Honghu 818” Intelligent Chipset – Empowering HONOR Vision with Smart Sound and Image
During GMIC, HONOR also unveiled the intelligent display chipset, “Honghu 818”, HONOR’s latest “Sharp Tech” innovation and the most recent addition to the Hisilicon chipset family. Launching in August, HONOR’s “Honghu 818” enabled smart screen deliver outstanding performance and superior image and sound quality. The cutting-edge screen will also be provided openly to manufacturers, driving the development of the large-screen sector industry.
1. The “Honghu 818” is the first intelligent display SoC available globally, building upon the company’s 5-year accumulation in research and development of Hisilicon chipset.
2. With its powerful display technology and processing capability, “Honghu 818” carries a magic image-processing engine. Equipped with seven advanced image-processing technologies, including Motion Estimate and Motion Compensation (MEMC), High Dynamic Range Imaging (HDR), Super-Resolution (SR), Noise Reduction (NR), Dynamic Contrast Improvement (DCI), Auto Color Management (ACM) and Local Dimming (LD), the “Honghu 818” chipset enhances and optimizes image resolution, contrast and color performance of the display through multiple algorithms.
3. Histen audio technology optimises sound quality in areas of the ultra-wide sound field, transient intermodulation distortion, sound equalization and intelligent bass. With its industry-leading hardware, the product continues to deliver an unparalleled audio experience.
4. Housing a powerful multimedia decoder, the chipset supports video decoding from 8K30 frames to 4K120 frames, with the ability to decode 64-megapixel images, which is greater than the highest pixel of smartphone photos in the market. In comparison to our competitors, it gives devices a faster load time for videos and pictures.
5. The octa-core processor can handle heavy-image processing on large screens and multiple tasks at the same time. Motion Estimate and Motion Compensation (MEMC) is also capable of delivering high-resolution images, the best quality of audio and performing far-field voice interaction simultaneously. The processor’s bandwidth utilization rate leads the industry by over 50% on average.
Smart Pop-up Camera – A New Experience for HONOR Vision
HONOR has been playing a pioneering role under the dual-brand strategy in HUAWEI’s business. Following the success of its bionic parallel dual-lens camera, GPU Turbo and A.I. technology, HONOR is expanding into new industries and lending its experience to the television sector, announcing the world's first smart screen, “Honghu 818” enabled. Taking an innovative approach to its development, HONOR has equipped the latest HONOR Vision product offering with a smart pop-up camera, which enables NPU capability for face recognition, bringing powerful functions and a superior experience for users.
The HONOR Vision will be officially released in mid-August 2019.