Today HONOR launches its flagship smartphone of 2018 in Pakistan with the local distributor Inovi Technologies. HONOR 10 phone brings the concept of “Beauty in AI” and reveals two major ground-breaking and industry leading technologies to consumers.
The first is the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual-lens camera. Second is the HONOR 10 CMF design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering colour. HONOR 10 will be available for Rs55,999 online and at your nearest smartphone retailer nationwide.
Chris Sun Baigong, Vice President of HONOR in the Middle East and Africa stated, “Prior to the year 2016, most phones came in just three colours: Black, White and Gold. HONOR, on the other hand, introduced Phantom Blue in 2016, Phantom Grey in 2017 and now the exquisite Aurora, a true breakthrough in smartphone design”.
With the innovative devices and a precise targeting strategy, HONOR continues to lead the industry in its home market as the No. 1 smartphone e-brand in China, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception.
This year alone, HONOR 7X has received three awards from top Middle East technology media, which included “smartphone under $400 of the year” from Stuff Middle East, “Best full view display at this price” from T3 Middle East and “Best smartphone under AED1000” from Tech Radar Middle East. The combination of award winning products and extensive partnership in both carrier and open markets has contributed to the growth rate of 200% in the country.
HONOR 10 24MP+16MP dual-lens, AI camera was developed and supported by the NPU processor in the AI chipset with built-in NPU, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, such as sky, plants, people or even a waterfall. Besides that it can also identify their locations instantly.
This feature is supported by the industry-first Semantic Image Segmentation technology, which allows HONOR 10 to identify multiple objects in one single image. It is here where HONOR 10 really stands out from the crowd. These industry-first HONOR 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.
Not only is the rear camera supported by AI 2.0 technology, HONOR 10’s 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimizes facial details and detects over a 100 facial points to pixel-level accuracy.
HONOR 10’s front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate wide aperture and captures subtle features of everyone’s face, even in a ‘groufie’ shot.
The process taken to achieve the HONOR 10’s minimalist finish wasn’t simple. It was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy. HONOR 10’s glass design is made with 15 layers of 3D glass on the back and this design reveals a colourful radiance from every angle, in natural light and shade.
Immersed in art history and the digital world, HONOR 10 brings a stunning combination of colours to consumers – the Phantom Blue and Phantom Green. These two iconic and ground-breaking colours were created at the Paris Aesthetics Centre, where the creativity and enthusiasm of HONOR engineers and designers came to life.
HONOR 10 embodies the industry-first front-placing ultrasonic fingerprint sensor under the glass, and a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio.
HONOR 10 is powered by an independently built-in NPU processor. The 4GB RAM and 128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files. HONOR 10 also comes with HONOR Super Charge 5V/4.5A with the 3,400 mAh (typical value) battery, which can recharge 50% of power within 25 minutes.
HONOR 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability. It particularly features the Easy Talk function which reduces background noise in a windy environment when you’re talking hands-free on the road and it also increases the volume of whispering for quiet conversations.