MANILA – Leading smartphone ebrand, HONOR, officially launched its flagship smartphone, HONOR 10, in the Philippines. Following its highly successful global launch in London, leading smartphone ebrand HONOR, partners with Shopee, the leading ecommerce platform in Southeast Asia and Taiwan, to officially launch its flagship smartphone in the Philippines. For online purchase, the HONOR 10 will be exclusively available in Shopee and can be bought through a special flash sale on June 6 for Php 23,990. All consumers can, however, begin to pre-register for their orders both on Shopee and through the official participating stores starting May 31.
The HONOR 10 is every bit as impressive as everyone expected it to be. To start, the smartphone deploys an advanced AI 2.0 technology applied chiefly to the smartphone’s 24MP+16MP new dual AI Camera, with f1.8 aperture, and 4k video recording. To add, the smartphone also boasts of real-time recognition of over 500 scenarios across 22 categories, as well as a variety of shooting modes to select from – on top of the bokeh mode.
Design-wise, the flagship phone is every inch as beautiful as the designers envisioned. The northern lights-inspired design created by the Paris Aesthetics Center combines two iconic colors to bring a masterpiece into being: with a 3D glass back and nano-scale optical coating composed of 15 layers of shimmering color, the HONOR 10 truly breaks through in smartphone design.
In terms of its hardware, the HONOR 10 is also powered by an independently built-in NPU processor with the 4GB RAM 128GB ROM storage that gives sufficient space to stock all your exciting moments recorded in galleries, applications and files. The HONOR 10 also comes with HONOR Super Charge1 5V/4.5A with the 3,400 mAh (typical value) battery and can recharge 50% of power within 25 minutes.
“We believe the recipe of success is simple – give consumers a really good product! That’s what we work hard for everyday at HONOR to continue to bring in competitive products for the market. We are very grateful for the massive support we have received so far for the HONOR 10 across the different markets, and have been looking forward to this day where we can finally make our flagship smartphone available in the Philippines,” shares Mr. Wang Yang, Country Director for HONOR.
“Following the successful premiere of the HONOR 9 Lite on Shopee last month, we are very excited to once again be the exclusive online partner for HONOR’s launch of the much-awaited flagship HONOR 10. As a brand with a strong dedication to our users, we strive to continue delivering great value and the best online shopping experience to all our users by providing them with the best deals and products,” shares Ms. Jane Lim, Director of Shopee Philippines.
As a special treat, Shopee will offer the first 100 buyers of the HONOR 10 phone a free JBL headphone worth ₱2,990.00. Shopee users can pre-register from May 31 to June 4, and the first 100 who register will receive a 1000 off voucher on their HONOR 10 Purchase. For the listed participating stores on the other hand, those who pre-register during the early-bird period will be able to avail of free JBL headphones.
With their innovative devices and a precise targeting strategy, HONOR continues to lead the industry in its home market as the No. 1 smartphone e-brand in China, while rapidly expanding overseas. The brand has achieved 100% growth in overseas markets since its inception; in Russia, it ranks top 3 for 11 consecutive months, head-to-head with Samsung and Apple. In India, it remains the fastest growing smartphone brand which puts the brand in the top 5.
ALL KEY FEATURES OF THE HONOR 10
AI 2.0 Camera
24MP + 16MP rear camera
The HONOR 10 24MP+16MP dual-lens AI camera was developed and supported by the NPU processor, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly. This feature is supported by the industry-first Semantic Image Segmentation technology, which allows the HONOR 10 to identify multiple objects in one single image. It is here where the HONOR 10 really stands out from the crowd. These industry-first HONOR 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.
24MP front camera
Not only is the rear camera is supported by AI 2.0 technology, the HONOR 10’s 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimizes facial details and detects over a hundred facial points to pixel-level accuracy. The HONOR 10 front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone’s face, even in a ‘groufie’ shot.
Aurora glass, radiance from every angle
The process taken to achieve the HONOR 10’s minimalist finish wasn’t simple, it was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy. The HONOR 10 glass design is made with 15 layers of 3D glass on the back, and this design reveals a colorful radiance from every angle, in natural light and shade.
Chic and stylish colors designed by The Paris Aesthetics Center
Immersed in art history and the digital world, the HONOR 10 brings a stunning combination of colors to consumers – the Phantom Blue and Phantom Green.2 These two iconic and ground-breaking colors were created at The Paris Aesthetics Center, where the creativity and enthusiasm of HONOR engineers and designers came to life.
Trendy characters all-in-one: HONOR FullView and Ultrasonic Fingerprint Sensor Under the Glass
The HONOR 10 embodies the industry-first front-placing ultrasonic fingerprint sensor under the glass, and a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio.
Upgraded and Intimate Experience
The HONOR 10 is powered by an independently built-in NPU processor. The 4GB RAM and 64GB/128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files. The HONOR 10 also comes with HONOR Super Charge3 5V/4.5A with the 3,400 mAh (typical value) battery, it can recharge 50% of power within 25 minutes. The HONOR 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability, and particularly features the Easy Talk function, it reduces background noise in a windy environment when you’re talking hands free on the road, it also increases the volume of whispering for quiet conversations.
HONOR as partnered with Annie & Lori for this event to create beautiful hand-painted shoes inspired by the HONOR 10’s stylish aurora glass design. HONOR also partnered with Dee Jae – Filipino-Polynesian street artist whose works are seen in establishments and street art around Poblacion and BGC – to create a mural inspired by the phone’s northern lights theme. Dee Jae’s mural features a woman and her animal spirit—embodying the bold and courageous spirit of the HONOR brand.
1 Based on the testing of HONOR’s laboratory.
2 It is also available in Midnight Black and Glacier Grey.
3 Based on the testing of HONOR’s laboratory.
In main photo, (Left to right): HONOR 10 launch Host, Ms. Janeena Chan; Mr. Michael Tan, President of AGT Group of Companies; Mr. Wang Yang, Country Director for HONOR Philippines; Ms. Jane Lim, Director for Shopee Philippines; Mr. Xiong Junmin, Vice President, HONOR Global; and Mr. Zheng Shubao, President of HONOR South Asia Pacific.