If you asked me some years back if I'd ever use a China brand phone, my answer would have probably been a "no". However after I got my hands on the HONOR 7 some years back. I must say that my impression of both brands have changed tremendously! As such, I was pretty stoked to attend the HONOR 10 launch in Malaysia on 22 May 2018 at the Sheraton Petaling Jaya.
At the launch, HONOR Malaysia unveiled its newest flagship device – the HONOR 10, a handset equipped with Semantic Image Segmentation technology – an industry first. HONOR's first notched display phone comes with exquisite aurora glass meets metal design, available in a stunning combination of colours, and delivers high-end performance, all at an extremely competitive price point of RM1,699.
"We are so excited to be able to launch our latest flagship, the HONOR 10 in Malaysia, just a week after the global launch. Malaysia, being one of the first international market that the company set foot in, has always been supportive of us, and we remain as committed to our fans from day one. The 15 layers of ever-changing colour craftsmanship which required high levels of precision and delicacy, resulting in the stunning aurora of the HONOR 10 represents our ever-evolving efforts in matching the local fans' taste and lifestyle without compromise on aesthetic design, engineering and performance," said Zhao Zhiwei, Head of HONOR Malaysia.
Zhao further added, "Our focus of providing a world of possibilities and excitement to our fans is further represented by the HONOR 10's glass body design. Representing the brand's best design capability in respect of aesthetic technology, the handset reflects light in such a way that it is up to the user's interpretation of the device's shade of colour. We at HONOR Malaysia want to inspire and motivate our fans to see and enjoy the world with their own interpretations and without limits."
The HONOR 10 comes with a 5.84" bezel-less FullView 2.0 Display, and packs a powerful A.I. performance with:
· The latest HiSilicon Kirin 970 chipset which carries an independently built-in NPU processor for added AI functional blocks
· A 19:9 bezel-less and True Colour display with a colour gamut as wide as NTSC 96%, creativity
· The new EMUI 8.1, brings artificial intelligence-based capabilities to make software experience smarter and quicker due to machine learning algorithms
The features of the HONOR 10 were specifically engineered and designed for photography enthusiasts (as is the trend these days) with its 24MP + 16MP dual-lens AI assisted cameras.
· Utilising the industry-first Semantic Image Segmentation technology, HONOR 10's rear camera allows users to take apart different layers from an image and is able to identify multiple objects in one single image, making every photo taken a professional-looking one with just one click
· The advanced and precise face recognition of the HONOR 10 ensures an accurate bokeh, which gives precision and detail to everyone's faces in a group photo taken by the 24MP front camera, making group-fies (group selfies) instead of "a selfie with a group in a blurry background" entirely possible
Inspired by the Murano glassmakers' of ancient Rome, the designers of HONOR 10 combined aesthetics with engineering, resulting in a very aesthetically pleasing phone where the glass curves on all sides blend seamlessly with the metal frame surrounding the device's edges. The eye-catching aurora glass design was inspired by the contemporary use of aerial net sculptures, made of layers upon layers to create 180° infinite tangent plane in which every single degree is coloured, for the ever-changing effect of the aurora sheen.
The HONOR 10 employs an Ultrasonic fingerprint sensor under the glass on the front of the phone which provides a stable unlocking experience even if the user's hands are wet or greasy, while also reducing the occurrence of accidental unlocking. HONOR has also enabled a virtual home button, enabling consumers to easily find the detection area whilst also removing the need for a physical panel for a more elegant design. The face unlock feature is also available on the HONOR 10.
Powering this latest flagship is a 3,400 mAh battery, which is more than sufficient for its users to be on the go for more than one (1) full day. Thanks to the HONOR Super Charge feature that supports this handset, users are able to charge the phone to 50% battery within just 25 minutes of charging.
The launch also saw HONOR Malaysia collaborating with Mah Sing Group, which had an art and technology light feature exhibition recently, to showcase the culmination of HONOR's efforts in converging art, vibrancy and modernity in an aesthetic design that mesmerizes.
"Mobile phones are becoming more and more of an extension of our lives, and the HONOR 10 was designed to give our fans a smartphone that exudes a glamorous premium feel whilst at the same time expressing the fierce individuality of each user. Launching this powerful and aesthetically vibrant handset that won't break the bank is our way of showing our core belief of creating premium products that blur the line between affordable smartphones and premium devices, and making them as accessible to our consumers as possible," commented Zhao.
The HONOR 10 will be available in the Malaysia market from today, 24 May 2018 (while pre-orders have already commenced) in Phantom Blue, Glacier Grey and Midnight Black.
From 24 to 31 May 2018, Malaysians can enjoy a special reduced price for the HONOR 10, across both its online and retail stores nationwide. Online purchases for the phone will receive a RM100 instant voucher, while purchases done at the retail stores enjoy instant cashback of the same value, marking down the price of the phone to RM1,599 during this promotional period.
You can purchase the HONOR 10 online at: