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May 8, 2020

HONOR Announces Partnership with DJ Masters Beatport for #MusicInWorldOut Virtual Live House Party

[London, 8th May, 2020] – Global technology brand HONOR is partnering up with Beatport, the world’s largest electronic music store, to hold #MusicInWorldOut virtual live house party to celebrate the launch of HONOR Magic Earbuds. Beginning at 5PM BST on the 12th of May, #MusicInWorldOut virtual live house party will broadcast live on Beatport’s Facebook, Youtube and Twitch, as well as HONOR Global Facebook and Youtube.

HONOR Announces Partnership with DJ Masters Beatport for #MusicInWorldOut Virtual Live House Party

Six amazing DJ artists from across the globe, including Deborah DeLuca (Italy), Fatima Hajji (Spain), Barely Legal (UK), PIV (Netherlands), Vonda7 (Germany), Clyde P (France) will be performing from their homes to unite HONOR’s global community for an evening of #MusicInWorldOut. During the live stream the DJs will be giving away brand new HONOR Magic Earbuds to lucky winners, as well as dropping a new track created especially for HONOR to celebrate the superior noise cancellation technology of the HONOR Magic Earbuds.

“In resonance with our goal to become the No.1 tech brand for global youth, HONOR believes that the partnership with Beatport is an important milestone to stay closer and more connected with the music lovers worldwide,” said George Zhao, President of HONOR Global. “With our brand new HONOR Magic Earbuds, we endeavour to bring superior sound quality to our consumers and improve the everyday listening experience of music fans around the world”

“We are really excited to be partnering with HONOR on this campaign. To be able to use a live stream to showcase some of the most exciting talent in electronic music in Europe, as well as bringing dance icon Deborah De Luca into people’s homes is something we are proud to be a part of.” Ed Hill, VP Creative Services, Beatport.

Built to deliver an extraordinarily pure listening experience, the HONOR Magic Earbuds are equipped with a hybrid feedforward-feedback ANC technology, which can effectively reduce distracting background noise up to 32 dB1. The brand new earbuds also boast three Micro-Electro-Mechanical System (MEMS) microphones on each side to bring the best possible call quality, allowing users to have crystal-clear communication as if talking face to face. Equipped with a powerful 10mm dynamic driver unit, the HONOR Magic Earbuds produce strong bass and clear trebles. Available in Pearl White and Robin Egg Blue2, the HONOR Magic Earbuds is furnished with a modern and sleek appearance.

Beginning from 5th May, the HONOR Magic Earbuds will be available for purchase on hihonor.com in Germany, Italy and Netherlands at an accessible price of 99 Euro. Other countries’ availability will follow closely.

About Beatport
Beatport is the recognized leader of electronic music downloads by DJ's and fans alike delivering content in premium-encoded formats that match the professional performance quality standards of the world's leading sound systems. Beatport.com allows users to access the world of club music through secure, legal, hi-speed, high quality downloads in MP3, MP4 and WAV formats on a pay per download basis from an impressive library of the world's leading independent labels.

1Data is based on test results from the HONOR laboratory. Actual noise cancellation results may vary depending on user ear size and environmental factors.
2The Pearl White version is available for purchasing immediately and the Robin Egg Blue will be released soon in the global market.

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