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HONOR launched its first Magic V folding screen mobile phone, which has become HONOR's highest-end product series. During the meeting, HONOR CEO Zhao Ming said he hopes Honor Magic V will push the fold-screen mobile phone into the era of the main machines.
"The folding screen is no longer a water testing product, it is a flagship mobile phone that can be used as a main force." Zhao Ming said in a subsequent media interview that 2022 will be the year that the entire foldable screen market will rapidly expand, coexist and develop alongside foldable screen mobile phones for a long time.
Since the release of the Samsung Galaxy Fold in early 2019, foldable screen mobile phones have been on the market for nearly 3 years. However, due to the fact that there were only two major players, Samsung and Huawei, and the prices were high in the beginning, the market was in a niche testing state. Since last year, with the subsequent entry of Xiaomi, OPPO and Honor, the launch of more models from Huawei and Samsung, and the continued decline in the price of folders, the folder market has continued to heat up.
Tianfeng Securities expects global shipments of foldable screen mobile phones to be around 7.5 million units in 2021 and will also reach 17 million units in 2022, growth nearly doubled.
In addition to spurring demand for replacement phones, foldable screens are also an important starting point for domestic manufacturers to reach the high end. Since last year, domestic manufacturers have been aggressive in the high-end market with little success: most of the market vacated by Huawei has flowed into Apple, and Apple's market value has surpassed $ 3 trillion in the last. year. The chocolate bar machine can't compete with Apple in the high-end market, and the screen isn't an opportunity for domestic brands to compete in a dislocation and overtake in a corner.
“The high-end isn't a slogan and it's not just something that can be resolved with determination. Likewise, it's not like Honor comes out of Huawei's system, so it should take Huawei's high-end share as a matter of course. Honor has yet to build its core capabilities. " He said, at Apple It is not unexpected to win more high-end stocks.
From Zhao Ming's point of view, the new foldable screen track gives HONOR a chance to prove it can do better than Apple, it's a good opportunity to open the high-end market, and it's Honor's high-end part as well. integral to the strategy.
Magic V is Honor's first folding screen phone, and its relative storage demand is still relatively tight. Zhao Ming said that partners who can sell this product or the glory of the retail position will also make choices. Additionally, she revealed that Honor's current offline market share has reached 70% and some retail coverage will be added this year, covering most of the counties and some townships.
Finally, when it comes to the current relationship with Huawei, Zhao Ming said that HONOR is not an extension of any (feat), but HONOR to itself. HONOR's Magic UI 6.0, which is the operating system and software system supported by HONOR Magic live, is completely different from the concept and direction of Huawei Hongmeng; we are confident that we will do our best under the Chinese Internet.
Source IT House
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