TOP
我的荣耀 开启荣耀之旅
Subscribe To Our Newsletter - Discover HONOR
By entering your email address, you agree to receive the latest offers and information on HONOR products, events and services. You can unsubscribe from email by entering the link in email messages. You hereby consent to share or transfer your email address to our third-party subscribe service provider located in Hong Kong.
Copyright © Honor Device Co., Ltd. 2020-2024. All rights reserved. 粤公网安备44030002002883号 粤ICP备20047157号
We use cookies and similar technologies to make our website work efficiently, as well as to analyze our website traffic and for advertising purposes.
By clicking on "Accept all cookies" you allow the storage of cookies on your device. For more information, take a look at our Cookie Policy.
Functional cookies are used to improve functionality and personalization, such as when playing videos or during live chats.
Analytical cookies provide information on how this site is used. This improves the user experience. The data collected is aggregated and made anonymous.
Advertising cookies provide information about user interactions with HONOR content. This helps us better understand the effectiveness of the content of our emails and our website.
Hi
China’s smartphone sales declined for 10 consecutive weeks since the sixth week of 2022 when compared to the same period in 2021, according to Counterpoint Research’s China Weekly Sales Tracker. Weakened consumer sentiment caused by the Chinese government’s “dynamic zero-Covid” policy was one of the main drivers for this decline. It is now evident that consumer sentiment becomes weak every time strong COVID-19 quarantine measures are taken.
From the end of January, during the Beijing Winter Olympics, smartphone sales began to decline YoY as the Chinese government strengthened quarantine measures. Again, at the end of March, sales fell further as a lockdown of major cities such as Shanghai began. However, the Chinese consumer sentiment picked up during the Labor Day holiday, so we expect to see some recovery.
Unlike other Chinese brands, HONOR is rapidly expanding its market share with an average weekly growth of 132% YoY, thanks to strong sales of the Honor 60 series.
Source : Counterpoint research
Report