Honor 7X is now in red

Honor U.S. strategy

Face unlock coming on Honor 7X

Introducing face unlock function on Honor View10

Monster Executive Annoucement

Vision for hihonor.com

Arena of Valor show

Questions for XDA answered

    Honor View10 questions

    • Q What’s the Honor View 10's most amazing feature? How do you think you can raise the bar and sell your company mobiles in such a complex market where there is such an air tight competition all around the world

      A Honor View 10's Most amazing features:
      • Honor sees that artificial intelligence (AI) enabled phones are the future. Starting from Honor Magic, we have been exploring AI technology and the way it can change people’s lives. Honor View 10 is our latest offering which combines state-of-the-art technology, consumer insight and accessibility to enable a productive, entertaining and fun lifestyle.
      • One of the key highlights of Honor View 10 is a series of AI applications enabled by new Kirin 970 chipsets and the Neural-Network Processing Unit (NPU). The AI technology understands a user’s behaviors, and provides advice and automatically adjusts settings to achieve optimal user experience.
      • These AI applications include:
      o Intelligent reminder: provides useful tips and advice to users
      o Behavior-driven machine learning: understand usage pattern and maintain peak performance
      o Image super-resolution: increase the resolution of low quality pictures
      o Real-time translation: instant voice and image translation, breaking down language barriers
      o Intelligent scene recognition: take photos like a pro
      o Easy talk: noise reduction, clearer voices
      o More AI applications will come as developers create new apps using the new HiAI mobile computing architecture
      Market competition:
      • Smartphone market is a highly competitive marketplace. Honor is not in this business to win against competitors.
      • Honor has its unique positioning - created to meet the needs of digital natives through internet-optimized products that offer cutting-edge technology, innovative function and superior user experiences, at great affordability to young generation.
      • Furthermore, Honor is always pragmatic rather than opportunistic. Our rapid business growth in global markets is contributed by quality product, continuous innovation and user engagement. Our down-to-earth approach protects us from the market fluctuations and the come and go of the hypes.
      • Looking forward, we’ll keep investing in R&D and engaging with our target audience closely, to offer quality products which best fit in the needs of young generation.

    • Q Honor View 10 Vs Mate 10 pro/Vs Oneplus 5T/Vs Xiaomi A1… or other similar phones in the market? Honor View 10 seems like a cheaper version of Huawei Mate 10. If both phones are offered in the market, do you think it will affect the Mate 10 sales?

      A • Honor View 10 is one of the first smartphones equipped with the advanced Kirin 970 chipsets and new NPU in the market.
      • The Honor smartphone has a unique market positioning that appeals to heavy users, hardcore gamers and digital natives who are looking for superior performance, rich functionalities, stylish design as well as fun and creative uses. By combining a series of inspirational AI applications, exceptional camera, advanced battery technology and great affordability, Honor View 10 delivers extraordinary value to users that no other product in the market can match.

    • QWhat's the future, vision, project and plan of Honor?

      A • As a young and fun brand born for youth and trendsetters, Honor is crowning the China online smartphone market, and starting to flourish in global markets. Looking ahead, Honor will continue bringing cutting edge technology and products to our young generation by offering the best brand experience in a fun, cool and trendy manner, and staying connected with them through various ways.
      • Looking into the future, Honor has a crystal-clear strategy, that is to develop both domestic and overseas markets.
      • At the fourth-year anniversary of Honor, we announced our global strategy. Honor will focus on standing on high grounds, and covering large, densely-populated regions, including the United States, Europe, Russia, Africa, Turkey, India, Indonesia and many more as the key areas for development.
      • And we will rely on an Internet-centric and light asset business model to become one of the top 5 in the next 3 years in the global smartphone market. And we aim to increase the proportion of overseas sales to 50% by 2020!

    • QWill this mean that there will be a new series of Honor phones with a fullview display? What I am trying to ask is: will there be a successor to this phone in the coming years.

      AThere are several honor new phones with honor FullView display coming. As you can see we launched honor 7X and honor View 10 at the same time, they both come with the fullview display.

    • QWhy Leica lenses were/are removed and what measurements were taken to compensate the Leica remo al?

      A• Honor caters its products to meet young generation’s evolving needs and preferences, while our product portfolio embodies high standard in performance, aesthetics and innovation.
      • What we believe making us different from others is some key elements including product quality, continuous innovation, price affordability and product aesthetics.
      • As a young and fun brand born for youth and trendsetters, Honor always stays at the forefront of trends and technology among young generation with great accessibility.

    • QHow did you design the camera/video to compete with the major competitor like the iphone?

      A• Smartphone market is a highly competitive marketplace. Honor is not in this business to win against competitors.
      • Honor has its unique positioning - created to meet the needs of digital natives through internet-optimized products that offer cutting-edge technology, innovative function and superior user experiences, at great affordability to young generation.
      • Meanwhile, Honor is bold in its determination to uphold the Internet-centric and light asset model and dedication to technology innovation, product quality and services, becoming the trendsetting and beloved brand by young generation.
      • We will also join hands with our global partners, integrate online and offline channels, and build a solid win-win ecosystem for all.

    • QWhat are the main selling points over Samsung and Apple? Who is the target for the Honor brand?

      A • Honor has its unique positioning - created to meet the needs of digital natives through internet-optimized products that offer cutting-edge technology, innovative function and superior user experiences, at great affordability to young generation.
      • Meanwhile, Honor is bold in its determination to uphold the Internet-centric and light asset model and dedication to technology innovation, product quality and services, becoming the trendsetting and beloved brand by young generation.
      • We will also join hands with our global partners, integrate online and offline channels, and build a solid win-win ecosystem for all.

    • QHow is Honor able to offer such good specs and features for so much less money than the competition?

      A• Smartphone market is a highly competitive marketplace. Honor is not in this business to win against competitors.
      • Honor has its unique positioning - created to meet the needs of digital natives through internet-optimized products that offer cutting-edge technology, innovative function and superior user experiences, at great affordability to young generation.
      • Meanwhile, Honor is bold in its determination to uphold the Internet-centric and light asset model and dedication to technology innovation, product quality and services, becoming the trendsetting and beloved brand by young generation.
      • We will also join hands with our global partners, integrate online and offline channels, and build a solid win-win ecosystem for all.

    • QIs this just going to be a test device or is it going to be integrated into all of the devices produced by Honor?

      A• Honor sees that artificial intelligence (AI) enabled phones are the future. Starting from Honor Magic, we have been exploring AI technology and the way it can change people’s lives. Honor View 10 is our latest offering which combines state-of-the-art technology, consumer insight and accessibility to enable a productive, entertaining and fun lifestyle.
      • Honor View 10 is the pinnacle of our achievements chipset, software, camera, display, audio technologies. I believe the AI smartphone will be ground-breaking for Honor, but a major milestone for the whole smartphone industry.

    • QCan you explain the nature of your relationship with Microsoft and how far that could go?

      A• Honor is thrilled to be collaborating with Microsoft to bring the Microsoft Translator to more users through the Honor V10. The Honor V10's Kirin 970 processor features a neural-network processing unit that's able to power rapid AI computing tasks.
      • This capability enables Microsoft Translator to recognize even complex text within images and provide accurate translations for over 50 languages. On top of that, the Honor V10 will be able to provide real-time translation of bilingual spoken conversations and multi-person online chats, among other translation capabilities.
      • Through our collaboration, we are breaking down language barriers and facilitating freer and more effective communications among people.
      • Together, Microsoft and Honor will continue to work towards building a more integrated and connected world.