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During the launch event of HONOR Play on the eve of the IFA in Germany, Aug. 30, 2018, Mr. George Zhao, President of HONOR, unexpectedly unveiled the HONOR Magic 2, HONOR’s new flagship smartphone, and the first HONOR smartphone powered by the Kirin 980 processor.
It has been two years since the first generation of HONOR Magic series launch. Finally, HONOR Magic 2 is coming! HONOR Magic 2 has inherited the exploring gene from the first generation, adhered to HONOR’s pursuit of extreme technology and the spirit of reverence. Two years waiting is worthwhile. HONOR Magic 2, a super flagship coming from the future, will bring users the ultimate future experience. Among all the highlights in this latest HONOR flagship smartphone, the intelligent Magic Slide is the most anticipated one. Slide to open a new world! The Magic Slide feature in HONOR Magic 2 gives users a real full view display and instantly activates the world of AI with one sliding motion.
1. Magic Slide is a truly full screen solution different from the elevating type and pop-up camera type from other brands. HONOR mobile has used a slide-up mechanism, which brings nearly 100% full view to users through the sliding screen structure.
2. The current full screen solution in the market either abandons the performance of the camera or is too complex. For example, some smartphone brands give up fingerprint sensor, using complex elevating structure, which result in low reliability, slow experience and difficulties in cleaning up.
Some other smartphone brands sacrifice users' photo experience, with low-end front lens, thin elevating structure and slow experience, while the most high-end flagship has no 3D structural light.
3. The Magic Slide full view screen in HONOR Magic 2 adopts the sliding screen structure design with the most comfortable hand feel in ergonomics, to create a nearly 100% screen-to-body ratio and bring more added value to users: each slide touch on the screen will open a brand new world.
The full-screen and simple design of Magic Slide in HONOR Magic 2 breaks the design pattern of smartphones at the current stage, and breaks the bottleneck of comprehensive screen design, creating more reliable, practical and comfortable operation experience for users, and is a truly full screen solution combining aesthetic technology and experience.
4. The sliding screen structure in HONOR Magic 2, has actually been verified by billions of people in the history of mobile phones. It is a very comfortable ergonomic design. HONOR Magic 2's sliding screen solution takes user experience as the core element, which is the most ergonomic design.